University handout lists 35 things students shouldn't say, then denies they're trying to impose political correctness on speech

Adminishits at James Madison U have decided that certain innocuous phrases shouldn't be uttered on campus.

They gave student leaders of the freshman orientation listing a 7-page handout listing 35 things they should avoid saying, including phrases such as
  “you have a pretty face”
  “love the sinner, hate the sin” 
  “we’re all part of the human race”
  “I treat all people the same”
  “I know exactly how you feel”
  “I never owned slaves” and
  “people just need to pick themselves up by their bootstraps.”

According to the adminishits these phrases “widen the diversity gap.”  (Can anyone tell me what 'widening the diversity gap' actually means?)  The list also condemns some compliments and encouraging words, such as calling someone “cute.”

The handout also warns against calling something "politically correct," claiming this is “an attempt to shut the other person up.”
"Oh no, citizen.  No no no no!  We would never try to tell people they shouldn't say politically incor--uh, unacceptable things.  Never!  Perish the thought!"  The university’s "director of communications" told The College Fix that the 7-page handout was “just an exercise to get volunteers to understand how language affects others. The list was not even distributed to our first-year students, nor were the volunteers instructed not to use the phrases.”

Oh, okay then.  Glad to know this was simply "an exercise," and that you don't really intend to enforce this craziness.  But why do I get the impression you're lying?