You may not be aware that People Magazine did a post on this story.
That's the unusual part, because before the election, People Mag wouldn't have touched this with a ten-foot pole, because it would have cut against the emperor's propaganda.
Similarly, if Hilliary had won, they wouldn't have touched it. "Too divisive," or some such.
Hard to know why the change, but I think it could be the first indication of a "preference cascade."
If you're not familiar with the term, a "preference cascade" is what happens when people suddenly feel free to leave one paradigm and join a much different one. An analogy would be the first trickle of pebbles that herald an avalanche.
My guess is that many, many Americans have been afraid to say what they really think. Political correctness and a desire to be "cool" have kept them from voicing their true feelings. And now that may be changing. We shall see.